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From Bonus Creative

Bonus Clarity™Pre-Hire Role Alignment System for High-Turnover Workforces

Help applicants understand the work and help your Goodwill build clearer expectations before Day One.

Explore the Role Modules Talk with us

Bonus Clarity™ Role Modules

  1. Animated Role PreviewA short animated video that shows applicants the work of one role.
  2. English and Spanish, or English OnlyChoose bilingual versions or English-only versions.
  3. Hosted, Shareable LinksHosting is included in the 5 Role Module Bundle. See the Goodwill Central Oklahoma example below.

What it is

Hiring infrastructure for the roles that turn over fastest.

Bonus Clarity™ is a structured pre-hire alignment system designed to:

  • Reduce early turnover.
  • Improve expectation alignment before interviews.
  • Decrease wasted manager time.
  • Create consistent hiring standards across locations.

Each Role Module is an animated job-preview video for one role, produced in English and Spanish or English only and customized for your chapter. Applicants see what the work looks like before Day One, and every location shares the same picture of the job.

“This is not just video content. It is hiring infrastructure.”

Bo Wright, Founder, Bonus Creative

Job-preview video example

See a role preview in action.

Job-preview video example: Customer Service Standards (English). Click to play.

Bonus Creative produced five animated role previews, in English and Spanish, for Goodwill Central Oklahoma. Their hiring hub uses the videos to point applicants into the chapter's existing hiring process.

Job-preview videos developed in collaboration with Goodwill Central Oklahoma.

See the Goodwill example

More role previews on the Goodwill Central Oklahoma hub

Current Role Library

Available now.

Five Role Modules are available now. Every module is customized for your chapter before launch.

  • Available NowCashier
  • Available NowDonation Door Attendant
  • Available NowMaterial Handler
  • Available NowStore Processor
  • Available NowCustomer Service Standards

Pricing

Choose the rollout that fits your Goodwill.

Featured Bundle

Option A

5 Role Module Bundle

Includes

  • 5 Animated Role Preview Modules
  • Bilingual English and Spanish or English-only option
  • Hosting and Implementation Support
  • Chapter-Specific Customization

$20,000Bilingual

$15,000English Only

Year 2+ annual hosting and video license renewal: $6,000/yr

New role production is not part of renewal.

Talk with us about the bundle

Option B

Individual Role Module

For phased rollouts or specific hiring needs.

Per Role Module

$5,000Bilingual

$4,000English Only

Option C

New Role Development

If a required role is not yet in the Bonus Clarity™ Library:

  • Custom scripting
  • Full animation build
  • Bilingual production option

Pricing aligned with the module structure above. Timeline extended based on scope.

Implementation Timeline

Typical Deployment: 30–60 Days

Timing depends on customization, approvals, and technical requirements. New role development may require more time.

  1. Phase 1

    Alignment & Customization

    Role selection, branding, and language validation.

  2. Phase 2

    Configuration & Build

    Video deployment and hosting integration.

  3. Phase 3

    Launch & Measurement

    ATS connection planning, engagement tracking setup, and hiring baseline capture.

ATS integration and tracking depend on each chapter's systems. Connection options are planned with your team during implementation.

Measurement Framework

Know what changed after launch.

Measurement is established during implementation and may combine video engagement data, such as views and apply clicks, with hiring and retention data supplied by the chapter.

Chapters may track:

From the video pages

  • Video views and watch completion
  • Apply clicks from the video pages

From chapter hiring data

  • 30-, 60-, and 90-day retention
  • Interview-to-hire efficiency

Expanding Role Library

Potential new modules, developed based on demand.

These roles are not in the current library yet. Need one now? See Option C: New Role Development.

  • Shift Lead
  • Assistant Store Manager
  • Store Manager
  • E-Commerce Associate
  • Warehouse Associate
  • Production Associate
  • Outlet Associate
  • Donation Center Lead
  • Transportation / Driver
  • Pricing Specialist

Build a clearer path from applicant to informed hire.

Start with the roles your Goodwill hires for most. We will walk through the modules, options, and timing that fit your chapter.

Talk with Us About Your Goodwill

Bo Wright

Founder, Bonus Creative